Jammed this about three times, there is just something about this mix that places you in a beach tropical setting, coupled with a few drinks. But besides what feeling this mix evokes, it is part of the Red Bull Summer Edition.
To give you a brief background - Red Bull Summer Edition are the new flavours that the energy drink company has come out with, the new flavours are a limited edition of orange, blue, cherry, red, yellow & silver/green. But now how this all comes together with the mixes and the brand activations you see at parties forms part of getting the product out to the public but being specific with the message delivered, like the summer, tropical beach vibe to it. So the brand places itself at events where such vibes are the the most important.