Bad girl Rih Rih has turned to fashion by becoming Pumas Brand Ambassador & Creative Director for Puma. The singing sensation is Puma's global brand ambassador for women's training and serves as a PUMA Women's Creative Director, bringing in her styling sensibilities and innovation to PUMA's collections. Embodying everything that PUMA stands for, Rihanna's unstoppable spirit, creative energy and prowess both on and off the stage make her the perfect representation of the PUMA brand.
As Creative Director, Rihanna will directly influence product collections as early as 2015, and will work in partnership with PUMA'S International product Creation team. Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.