Nike AirMax in Soweto

This film was created in order to identify the impact of the Nike AirMax and also try to track the growth of sneaker culture in Soweto. Working with SKS(Soweto Kicks Soweto) allowed us to get an idea of how these type of initiatives can benefit the youth. We also had an opportunity to get views from Wandile Zondo, co-founder of Thesis and Lebogang Rasethaba, a film director. Both individuals are from Soweto and they are avid sneaker collectors, who have been part of the local sneaker culture for some time.